Go Brazilian with Acure's Straightening shampoo! Well, brazilian keratin that is. Ultra-hydrating with marula oil and coconut water, it's perfect for frizzed, fried, frustrated, blown out, straightened, grumpy and generally worked over hair that takes a daily beating. You want strong hair? You got it.

INGREDIENTS

Purified water/aqua/eau, aqueous extracts/extraits aqueux: aloe barbadensis leaf juice, organic euterpe oleracea (acai) extract, organic rubus fruticosus (blackberry) extract, organic rosa canina (rosehips) extract, organic punica granatum (pomegranate) extract, organic calendula officinalis (calendula) extract, organic matricaria recutita (chamomile) extract, organic aspalathus linearis (rooibos) extract, sodium lauroyl methyl Isethionate (from coconut), betaine, vegetable glycerin, sodium methyl cocoyl taurate, sodium cocoyl glutamate, cocoglucosides hydroxypropyltrimonium chloride, sodium levulinate, guar hydroxypropyltrimonium chloride, potassium sorbate, organic argania spinosa (argan) oil, organic olea europaea (olive) oil, d-alpha tocopherol acetate (natural vitamin e), paullinia cupana (brazilian cocoa) phyto-keratin, organic cocos nucifera (coconut) water, sclerocarya birrea (marula) oil, natural fragrance (NSF organic approved), cysteine amino acid

DIRECTIONS

Apply on thoroughly wet hair and work into a lather. Rinse